Strategic Finance and FP&A Consulting


Planning, Forecasting, Analysis and Financial Decision Support


I work with Boards, C-suite leaders, founders and investors when financial clarity and credibility matter.

My role is to provide experienced leadership across planning, forecasting and financial decision-making, ensuring EBITDA, cash flow and strategic narratives are consistent, defensible and decision-ready as stakes increase.


Where I Help

Engagements are typically initiated by a CFO, CEO, founder or investor when planning, forecasting, or reporting has not kept pace with the needs of the business.

Planning is slow or forecast is murky

Board and investor reporting is reactive

Leadership lacks visibility into performance or cash

Profitability, ROI, or unit economics are not clearly understood

Capital allocation decisions lack a consistent financial framework

Financial outcomes are not clearly linked to underlying business drivers

Valuation or investor discussions require more rigorous financial support


Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility • Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility •

Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility • Decision-Ready Financial Leadership • Board-Level Clarity • Defensible EBITDA & Cash • Early Identification of Risk • Strategic Flexibility •

What I Do

Decision-Ready Financial Narratives

Planning and forecasting clarity you can rely on.

What changed, why it matters and what comes next; grounded in forecasts that hold up.

Forward Visibility & Risk Control

Issues surfaced before options narrow.

Earlier insight into margin drift, cash pressure and forecast risk, while there is still time to adjust plans.

Transaction & Capital Readiness

Financial discipline before scrutiny begins.

Performance, cash and assumptions aligned early enough to reduce diligence friction and forced decisions.

Financial Discipline at Scale

Structure without bureaucracy.

Financial processes and insight that keep pace with organizational and industry complexities.

How the Work Shows Up

  • ROI improves through better decisions and stronger long-term viability.

  • Resource allocations and their trade-offs are explicit rather than implicit, driving enterprise-wide growth.

  • Risks surface earlier, when there is still room to act.

  • Leaders have greater confidence that results will hold up under scrutiny.

  • Board and investor conversations move faster, with fewer follow-ups or credibility resets.

Who I Work With

I work with companies at points where growth, complexity, or change has outpaced the planning, forecasting, and reporting needed to support effective decision-making.

Mid-to-Large Scale Companies

at capital, liquidity, or credibility inflection points.

Founder-Led & Scaling Companies

navigating transition, scale, refinancing, or exit.

Non-Profit Organizations

where governance and Board expectations are increasing.

PE-Backed Portfolio Companies

where Board review, capital stewardship, or financial credibility are under heightened scrutiny.

Who Typically Engages

I work directly with senior leaders responsible for financial clarity, performance, and decision-making, typically at moments when existing planning and reporting are no longer sufficient.

CEOs & Founders

Leaders who have built strong businesses but need more reliable planning, forecasting, and financial visibility to support growth and decision-making.

CFOs & Finance Leaders

Operators responsible for execution who need financial plans translated into KPIs and performance visibility across teams, products, or locations.

COOs & Operating Leaders

Finance leaders who have solid accounting in place but need stronger forecasting, clearer linkage to business drivers, and more effective decision-support as the organization scales.

Board Members & Investors

Investors seeking to improve visibility, discipline, and decision-making within portfolio companies, during periods of growth, transition, or increased complexity.

Services

When FP&A operates as a decision engine, leadership moves with confidence.

Planning and forecasting actively guide choices, priorities and resource allocation across the organization. This work is about building and running Financial Planning & Analysis at that standard.


By aligning assumptions, surfacing trade-offs, and standing behind the forecast, FP&A becomes the mechanism leadership relies on to evaluate options and commit to decisions with confidence.

Core FP&A

Forecasting Ownership

Budgeting & Annual Planning

Long-Range Planning

Scenario & Decision Modeling

Value, Performance & Capital

Profitability, cash, ROI, and resource allocation are integrated into a single decision frame so capital and investment choices are grounded in economic reality rather than isolated metrics.

Cash Flow & Liquidity Forecasting

Performance Metrics & KPIs

ROI, Profitability & Quality of Earnings

Resource Allocation & Trade-Offs

Structure, Scale & Scrutiny

Planning, valuation, reporting, and FP&A processes are designed to scale with the organization while remaining credible, explainable, and resilient as internal and external pressure increases.

Management & Board FP&A Reporting

Operating Model & Business Case Development

Valuation: Operating, Start-Up, Exit

FP&A Transformation & Process Design

A Clear Starting Point for Strengthening FP&A

Engagement Options

Work typically begins with a focused engagement designed to address the most immediate constraint to reliable planning, forecasting, and decision-making. These engagements are structured, fixed in scope, and designed to deliver clarity quickly, while creating a foundation for ongoing FP&A support as the business evolves.

Three Ways to get Started


01 - Forecast Confidence Assessment

A focused assessment of the current planning process, forecast structure, and assumptions to identify what is limiting reliability.

02 - Rolling Forecast Rebuild

Rebuild the forecast into a driver-based planning model that connects financial outcomes to the operating realities of the business.

03 - Board-Ready KPI Reporting Framework

Establish a clear KPI structure and reporting cadence aligned with how leadership and the Board evaluate performance.

When This is Relevant

Forecast is not trusted

Planning is inconsistent or unclear

Leadership lacks confidence in forward visibility

Forecasting is slow, or manual

Scenario planning is difficult or time-consuming

Financial results are not clearly tied to business drivers

Reporting is backward-looking and not decision-focused

Board reporting is time - consuming

KPIs are inconsistent across the business

What You Get

Defined ownership of key assumptions and inputs

Practical, prioritized next steps to improve accuracy and decision support

Clear identification of gaps in forecasting and planning

Faster update cycles and visibility into revenue, costs, and cash

A consistent, usable forecast aligned with business drivers

Scenario capability to support decisions as conditions change

Consistent, decision-focused KPI reporting

Greater clarity on key performance drivers

More efficient and effective management and Board discussions

How Engagements Progress

  • Each engagement is designed to stand on its own, while also creating the structure needed for ongoing FP&A support.

  • After the initial work, support can align with the company’s planning cadence, forecast updates, scenario planning, KPI oversight, and board preparation.

  • The objective is to sustain a decision-ready FP&A capability that remains effective as the business scales.

When you hire Hedi, you get an expert.

I am a senior finance executive with 20+ years of experience leading FP&A, strategic planning and performance management for complex, global organizations.

I now offer consulting services to organizations seeking sophisticated financial guidance to support strategic decision-making, operational improvement and long-term value creation, primarily via interim and project engagements.

About Hedi Hruby

Next Steps

If you are looking for an experienced finance leader who brings clarity, structure and strategic insight, let’s schedule a conversation.

Sketch of a city skyline with a large suspension bridge in the foreground.